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About Us
Passionate Licensing Experts
Brand Squared Licensing is a specialized team that guides diverse brands as they strategically extend into new product and business categories. Our licensed executions frequently stretch the imaginations of brand owners while remaining faithful to the brand and its consumer. With our help, our clients enjoy the full benefits of strategic licensing, so their brand equities strengthen, consumers are brought back to the core product, and a new revenue driver is created.
Our Industry Views
We publish our blogs and synchronize articles we write for LinkedIn, and this URL: licensingonlinkedin.com. We will write each week on a topic of interest. Mostly about licensing. We might digress now and again. For the record, LIMA, LICENSE! Magazine, The Licensing Letter and related trade periodicals have long been outstanding resources. Consider this another forum for another point of view. We agree with many industry standards. We challenge others. Our goal here is to be candid, but not critical. Above all – industry missives are fun to write and fun to read. You won’t agree with everything we say. That’s alright with us. Respond and tell us what we missed. Let’s get into it. See you next week.
the licensing on linkedin weekly blog
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